Home / DIGITAL MARKETING (page 2)

DIGITAL MARKETING

Set up an RSS feed

rss

Depending on who’s talking, you’ll hear that RSS stands for real simple syndication, rich site syndication, or RDF site summary. In all cases, though, its meaning remains the same: an RSS feed is a fi le created using a programming language called XML that contains an aggregate of all your …

Read More »

Twitter

we helpline twitter

Not everybody “gets” Twitter. Of the 300 million individuals who have signed up, only about half are active. While Twitter users account for about 20% of all Internet users, the site garners just a single-digit share of all visits to social media sites. In other words, Twitter is visited less frequently by its members …

Read More »

Facebook

Facebook keeps getting richer, as a user experience and as a place for businesses to build communities and advertise for customers. The site continues to grow because new users, merely curious at first, often become addicted to the site. Contrast that with many other social networks, where curious newcomers tend …

Read More »

Social Media Market Share

social Media Market share

As an organization, if you were to engage on just one social network, it would have to be Facebook, which dwarfs its rivals in both membership size and the passion of its audience (as measured by visits and time on site). But being on Facebook alone would be a mistake. …

Read More »

How to Calculate Social Media ROI

Social Media ROI

Now that we’ve established the business case for developing and maintaining a strong social media program, let’s answer, head on, one of the myths you’ll hear often, maybe even from your boss. The biggest complaint made about social media marketing is that its impact, the return on investment (ROI), is …

Read More »

The Power of Social Media

Power of Social Media

Before they loosen the corporate purse strings, those holding them will say, “Show me the impact social media have on reputation and the bottom line.” In answering, start here. Statistics eloquently tell some of the story. Social media can be a boon for brand equity, customer loyalty, and business performance. …

Read More »