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What Is SEM & Paid Search Marketing?

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SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines. “Search Engine Marketing” was once was used as an umbrella term to encompass both SEO (search engine optimization) and paid search activities. Over time, the industry has adopted the SEM acronym to refer …

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PPC Interview Questions and Answers

PPC Questions and Ans

1. What is PPC marketing? PPC means Pay Per Click. It’s a marketing strategy to drive traffic to our website via search engines and partner sites. Advertiser will only pay if he receives the visit click on his ads. 2. What is meant by Campaign Management? Campaign management is a …

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