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SMO

Set up an RSS feed

rss

Depending on who’s talking, you’ll hear that RSS stands for real simple syndication, rich site syndication, or RDF site summary. In all cases, though, its meaning remains the same: an RSS feed is a fi le created using a programming language called XML that contains an aggregate of all your …

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Twitter

we helpline twitter

Not everybody “gets” Twitter. Of the 300 million individuals who have signed up, only about half are active. While Twitter users account for about 20% of all Internet users, the site garners just a single-digit share of all visits to social media sites. In other words, Twitter is visited less frequently by its members …

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Facebook

Facebook keeps getting richer, as a user experience and as a place for businesses to build communities and advertise for customers. The site continues to grow because new users, merely curious at first, often become addicted to the site. Contrast that with many other social networks, where curious newcomers tend …

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Social Media Market Share

social Media Market share

As an organization, if you were to engage on just one social network, it would have to be Facebook, which dwarfs its rivals in both membership size and the passion of its audience (as measured by visits and time on site). But being on Facebook alone would be a mistake. …

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How to Calculate Social Media ROI

Social Media ROI

Now that we’ve established the business case for developing and maintaining a strong social media program, let’s answer, head on, one of the myths you’ll hear often, maybe even from your boss. The biggest complaint made about social media marketing is that its impact, the return on investment (ROI), is …

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The Power of Social Media

Power of Social Media

Before they loosen the corporate purse strings, those holding them will say, “Show me the impact social media have on reputation and the bottom line.” In answering, start here. Statistics eloquently tell some of the story. Social media can be a boon for brand equity, customer loyalty, and business performance. …

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Facebook Instant Articles

Facebook Instant Artilce

Forty-seven percent of consumers expect a web page to load in two seconds or less. Big publishers like Facebook have reaped the benefits of superior load-time performance, which they initially unleashed to a select few advertisers. On April 12, 2016 Facebook Instant Articles was released for all publishers; it was intended to bring …

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Social media Efforts

SMO Effort

Now that we’ve had our lovefest on the virtues of email, let’s look at the new kid on the search block — social media and social bookmarking. There’s a sharp dividing line between SEOs who believe social doesn’t count toward search relevance and those who do. The main argument for detractors …

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What is social media? Policy, plan and profitability

social media

What is social media and is it a fad? I have heard people say, ‘I have no time for social media’, to which I respond, ‘You have no time for marketing your business and building relationships with prospects and customers?’   Think about that for a moment. Yes it takes …

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Commonly Asked Questions About Digital Marketing

Social Media Marketing 1. Can social media marketing really help my business? Most definitely! It’s been proven again and again by business after business. In fact, not utilizing social media marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable …

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