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Facebook Instant Articles

Forty-seven percent of consumers expect a web page to load in two seconds or less. Big publishers like Facebook have reaped the benefits of superior load-time performance, which they initially unleashed to a select few advertisers. On April 12, 2016 Facebook Instant Articles was released for all publishers; it was intended to bring superior performance to news articles posted on Facebook. The articles are an excellent way to serve up your content faster than you can blink with a minimum of resources.

Running syndicated content is a classic SEO tactic that marketers tend to embark upon. There’s a good reason for this, which is to get links back to the site (i.e., visitors and link juice). Imagine somewhere you could just post links to without much discussion, if any at all. The dream, right? Couple Facebook’s infrastructure with their reach and links, and that blog could become unstoppable.

Mobile performance continues to improve dramatically, virtually month over month with the advent of projects like AMP and Instant Articles. Users will get more and more spoiled by the increase in performance for top site publishers. Once users get used to instant gratification, pages performing poorly will start to fall in the rankings. Unhappy users, especially those who are unhappy because of technical performance, will click away every time.

Technical performance is the advanced SEO’s chance to shine. Though search advancement encompasses a litany of areas, technical performance is a crucial (required) element to winning the mobile battle. Let’s venture on to what I like to call the fun zone, otherwise known as case studies.

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