- Make some assertions based on gut instinct and experience (i.e., for selling to businesses, LinkedIn is our top social lead converting source).
- Keep an open mind as you sift through different data sources and views.
- Study the data impartially to see what can be proven or disproved with confidence.
The reason SEO caught my interest so many years ago is that, fundamentally speaking, search is a garden that’s always growing. The search field of practice introduces analytical thinking with creativity and a dash of data. Art meets science. You can write funny tweets and strategically unleash them at just the right moment and then watch your traffic soar. If you do not fight for your turf online, then other people will