SEO optimization is a very important online marketing tactic in your arsenal. In this post, we will explore just how important SEO optimization is on your business webpage. We will also look at how it will help you to appear higher on search page rankings. Lastly, we will tell you how it will help your customers to find you easier in the local area. Combine SEO optimization with other tactics like social media, content generation, and widening your sales funnel for maximum effect.