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Tag Archives: SMO

How to Calculate Social Media ROI

Social Media ROI

Now that we’ve established the business case for developing and maintaining a strong social media program, let’s answer, head on, one of the myths you’ll hear often, maybe even from your boss. The biggest complaint made about social media marketing is that its impact, the return on investment (ROI), is …

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The Power of Social Media

Power of Social Media

Before they loosen the corporate purse strings, those holding them will say, “Show me the impact social media have on reputation and the bottom line.” In answering, start here. Statistics eloquently tell some of the story. Social media can be a boon for brand equity, customer loyalty, and business performance. …

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