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What's on-page SEO?

On-page SEO refers to the things you do on your own site to enhance it’s ranking in the search engines. This includes but is not limited to: 

•  Creating content around specific keywords.

• Formatting/designing your site so that the most important keywords are emphasized and appear near the top of the page.

• Including the chosen keywords in meta tags. 

• Including the keywords in the navigation menu and other links. 

• Using your keywords in other parts of your site, such as the title of the page, the file name, etc.

• Using related keywords on the site (see the question on LSI for more information).

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